Social Media At Work: Evangelism Or Stealth?
When it comes to social media policy in the workplace, more and more companies are deciding to decide. That is, they are finally facing the fact that they might want a policy that deals with the...
View ArticleThe Ad Agency Model: What’s Broken?
Don’t get me wrong. Mad Men is great television. And there was a time when that kind of powerful, monolithic agency structure served a purpose as part of a greater business construction. Part of me...
View ArticleChevy – Poster Child for Sexism?
What a gorgeous bit is nostalgia from Chevrolet! Or whatever this is trying to be. Especially in tough economic times like these, I like to think about the possible target audiences. Even for a poster,...
View ArticleThe Gap’s Gaffe Tastes Like New Coke
I suppose there are two ways to look at The Gap’s logo flip-flop. One view is that the company really listened to their customers and the graphic arts community at large and wasn’t too proud to admit...
View ArticleKnow When To Fold ‘Em
The sage Kenny Rogers was full of great advice. But none was better than “…know when to hold ‘em, know when to fold ‘em.” That bit of knowledge is crucial in nearly every aspect of life. Whether...
View ArticleHow About a Stimulus Plan for Marketing?
U.S. businesses are sitting on unprecedented amounts of capital right now. In many sectors, business has generally come back enough to make a little money. Not enough to hire people again. And...
View ArticleThe Roy With The Thorn In His Side
Maybe the best career path to being a college basketball coach is through marketing. Follow me here. If you’re in marketing, you’re at least used to criticism and second guessing. Being the target of...
View ArticleGroupon: Stunt or Stupidity?
Like many media-obsessed folks, I was on Twitter during the Super Bowl watching the critique of the ads in real time. Much of what I was seeing came from people in marketing or social media. And the...
View ArticleThis is what guilt looks like
“Some men are born to blog. Others have blogging thrust upon them.” - Socrates or maybe Seth Godin (note: need to look this up) Today, I gained a new follower on my blog. I’ve now traded messages with...
View ArticleEverything Right Is Wrong Again
They Might Be Giants were right. Ever look at something that is apparently empirically true, yet still shake your head in disbelief. That’s me – this morning – looking at this article. I was one of...
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